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“We were happy to see such a consistent uplift in our conversion rate, and the improvements really only began there.
#ADVERTISING MANAGER INTERNET LAMPS PLUS PLUS#
With Namogoo’s Customer Hijacking Prevention solution blocking invasive ad injections from disrupting customers, Lamps Plus is seeing its overall conversion rate rise by 3-5%. The Business Impact: Lamps Plus Online KPIs Glowing After Protecting the Customer Journey That’s when we realized there was a large opportunity in protecting the interests of our company and our customers by partnering with Namogoo. Many of these hijacked visitors were being served ads leading to direct industry competitors.Ĭustomers were being directly pointed to products on our competitors’ web sites. We could see customers trying to click somewhere on our site, only to be sent somewhere else due to a pop-up that appeared right as they were clicking.” It’s even worse when they aren’t anticipating these ads. “Any kind of ad is annoying to customers. The Lamps Plus team could see the variety of pop-ups, banners and product ads and the ways they confused and frustrated online customers. The testing period revealed that 11.3% of visitor sessions on were interrupted by adware-driven injections. The Solution: Illuminating & Removing Invasive Ads with Namogoo Customer Hijacking Prevention We were aware that some customers had poor experiences due to installs running on their own systems, but we were missing the ability to track or measure the impact that these issues were having on customers.Īfter meeting with Namogoo, Dalin and the Lamps Plus eCommerce team decided to run an A/B test to verify both the impact these injections had on their digital investments and the improvements they could gain by eliminating them with Namogoo’s Customer Journey Hijacking Prevention solution. When Namogoo connected with Dalin Brinkman, Senior Manager, Site Strategy for Lamps Plus, his team knew about customer-side problems impacting online shoppers, but lacked the visibility needed to assess the scale and impact of these disruptions. These invasive ad injections undermined the brand experience designed by Lamps Plus and damaged conversion rates and critical online metrics, while undermining brand equity. Hiding in the dark, however, was the growing problem of Customer Journey Hijacking, in which unauthorized ads injected into consumer web browsers disrupted visitor web sessions with product recommendations, promotions, pop-ups and banners that diverted them to competitor sites.
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The largest specialty lighting retailer in the United States, Lamps Plus invests significantly in building a personalized omnichannel experience for online customers. With the promising metrics, Lamps Plus now wants to increase their marketing spend on OTT and CTV campaigns to continue reaching and engaging their customers.The Problem: Unauthorized Ad Injections Disrupt the Lamps Plus Customer Journey The Criteo OTT and CTV campaign had a video completion rate (VCR) of 92% and a click-through rate (CTR) of 0.54%, outperforming recent industry benchmarks, as well as 6.39 return on ad spend (ROAS). Criteo’s campaign reporting gave the Lamps Plus team a holistic view into their consumer’s user journey, from the ad view to the purchase. Criteo’s access to granular shopper data, based on more than 35 billion daily historic browsing and transaction events, allowed them to identify consumers who had shown interest in their product category, create similar audiences, and reach consumers across all devices. With Criteo, Lamps Plus ran an engaging OTT and CTV campaign.
#ADVERTISING MANAGER INTERNET LAMPS PLUS TV#
As a result of their strategic partnership and consultative relationship, they leaned on Criteo for best practices to drive consumers from watching TV ads on OTT and CTV, which raise brand and product awareness, to increasing sales and measuring the impact. Lamps Plus has worked with Criteo for over ten years on lower-funnel conversion campaigns.